This course introduces
Strategic Public Relations (SPR) as a professional practice and understanding of various aspects
of public relations
that contributes to Integrated Communication Marketing. SPR covers the process of research, planning and
communication management to achieve organizational
goals. Students will also develop writing skills for various media platforms.
- Lecturer: DR. MAHADEVAN A/L KRISHNAN
- Lecturer: DR. SURIATI BINTI SAAD
Skill Level: Beginner
Skill Level: Beginner
