THIS COURSE PROVIDES KNOWLEDGE ON FINANCIAL TECHNOLOGY STARTING WITH THE BASICS OF FINANCE AND ITS INSTRUMENTS. IT INTRODUCES STUDENTS TO THE FINTECH LANDSCAPE THAT HAS THE POTENTIAL TO DISRUPT TRADITIONAL FINANCIAL METHODS, ECOSYSTEMS, GLOBAL AND LOCAL EVOLUTION. IT ALSO EXPOSES ADVANCED TECHNOLOGIES SUCH AS ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, ROBOT PROCESS AUTOMATION AND MORE, AND DISCUSSES HOW TECHNOLOGY CAN HELP INDUSTRY AND SOCIETY TOWARDS A MORE INCLUSIVE, COMPETITIVE AND SUSTAINABLE FINANCIAL.
- Lecturer: DR. EMA IZATI BINTI ZULL KEPILI
Skill Level: Beginner
Skill Level: Beginner
THE DIGITAL TECHNOLOGIES OF WEB AND SOCIAL MEDIA APPLICATIONS HAVE FUNDAMENTALLY RESHAPED MARKETING THEORY AND PRACTICE OVER THE LAST DECADE AND HAVE LED TO A DRASTIC SHIFT IN THE QUALITY AND QUANTITY OF INFORMATION WE ARE ABLE TO CAPTURE, STORE AND ANALYSE. WITH THIS PROLIFERATION OF DATA HAS COME AN INCREASING NEED FOR MANY BUSINESSES TO BETTER UNDERSTAND AND REACT TO VARIOUS CUSTOMER CHARACTERISTICS. THIS COURSE IS DESIGNED TO PROVIDE THE SKILLS AND TOOLS NEEDED FOR STUDENTS TO RECOGNIZE THE ROLE OF WEB AND SOCIAL MEDIA ANALYTICS WITHIN THE DIGITAL MARKETING LANDSCAPE.
- Lecturer: TS. DR. NOR HASLIZA BINTI MD SAAD
Skill Level: Beginner
Skill Level: Beginner
HUMAN RESOURCE ANALYTICS PROVIDES A CLEAR AND EASY-TO-UNDERSTAND HUMAN RESOURCE MANAGEMENT PROCESS. THIS IS A COURSE THAT PROVIDES INSIGHTS INTO ADVANCED HUMAN RESOURCE MANAGEMENT, TAKING INTO ACCOUNT THE USE OF VIRTUAL DATA ANALYSIS TO CREATE AN EFFICIENT HUMAN RESOURCE MANAGEMENT SYSTEM. THIS COURSE ALSO PROVIDES EXPOSURE TO TALENT MANAGEMENT ACCORDING TO INDUSTRY SUITABILITY AND MANAGEMENT DIRECTION. THE SUBJECT WILL EXPOSE STUDENTS TO EFFECTIVE WORK PROCESSES, DATA ANALYSIS TECHNIQUES USING THE SPSS STATISTICS PACKAGE AND FURTHER INTERPRET THE RESULTS, HELPING TO CONVEY THE POTENTIAL OF HUMAN RESOURCE ANALYSIS TO MAKE THE MOST OF EXISTING HUMAN RESOURCES. CASE STUDY METHODS ARE ALSO USED TO PROVIDE EXPOSURE TO EACH OF THESE HUMAN RESOURCE MANAGEMENT PRACTICES.
Skill Level: Beginner
Skill Level: Beginner
THIS COURSE DESCRIBES THE CONCEPTS AND TECHNIQUES OF DATA ANALYSIS AND ACTION RESEARCH. STUDENTS WILL LEARN THE IMPORTANCE AND DEVELOPMENT OF DATA. STUDENTS WILL LEARN TO DESIGN MODELS USING ANALYTICAL TOOLS AND TECHNIQUES. STUDENTS WILL LEARN TO CREATE MODELS BASED ON BLENDING TECHNIQUES AND TOOLS SUCH AS SIMULATION AND OPTIMIZATION TO IDENTIFY ACTIONS IN DATA ANALYSIS. THEY WILL ALSO LEARN TO DEVELOP THE CRITICAL THINKING SKILLS NEEDED AND MAKE PREDICTIONS IN THE CONTEXT OF MANAGEMENT. IN ADDITION, STUDENTS WILL LEARN TO SELECT AND APPLY SUCH ANALYTICAL DATA PROCESSES AND METHODS. RAPIDMINER OR OTHER POTENTIAL ANALYTICAL TOOLS WILL BE USED BASED ON MANAGEMENT CASES.
- Lecturer: DR. MUHAMMAD SHABIR BIN SHAHARUDIN
Skill Level: Beginner
Skill Level: Beginner
THIS COURSE AIMS TO PROVIDE STUDENTS WITH IMPORTANT MANAGEMENT THEORIES, CONCEPTS AND TECHNIQUES IN THE CONTEXT OF MANAGEMENT RESEARCH. IT WILL EXPOSE STUDENTS TO THE BASICS OF EACH LEVEL OF ANALYTICAL DATA. STUDENTS WILL ALSO BE EXPOSED TO THE LATEST ENVIRONMENTAL CHANGES AND MANAGEMENT TECHNIQUES IN THE CONTEXT OF REAL WORK SITUATIONS.
Skill Level: Beginner
Skill Level: Beginner
THIS COURSE IS DESIGNED TO GIVE STUDENTS EXPOSURE TO THE BASICS CONCEPT OF STATISTICS BEING USED IN BUSINESS AND MANAGEMENT. STUDENTS WILL BE INTRODUCED TO DESCRIPTIVE STATISTICS, BASIC PROBABILITY, PROBABILITY DISTRIBUTIONS, ESTIMATION AND CONFIDENCE INTERVALS, HYPOTHESIS TESTING AND CORRELATION AND REGRESSION ANALYSIS. THIS COURSE WILL ENHANCE THE STUDENT’S CAPABILITY TO MAKE ANALYSIS DECISIONS AND USE THEM IN SOLVING BUSINESS AND MANAGEMENT PROBLEMS. STATISTICS ARE ALSO USED TO SHOW THE IMPORTANCE OF BUSINESS AND MANAGEMENT SUSTAINABILITY, AND TO MEASURE THE DEVELOPMENT OF A SUSTAINABLE OR GREEN ECONOMY.
- Lecturer: DR. NG WEI CHIEN
- Lecturer: PROFESOR RAMAYAH A/L THURASAMY
Skill Level: Beginner
Skill Level: Beginner
THIS COURSE AIMS AT PROVIDING THE STUDENTS WITH BOTH THE GENERAL PROGRAMMING CONCEPTS AS WELL AS HANDS-ON SESSIONS ON PRACTICAL KNOWLEDGE IN PYTHON OR R FOR BUSINESS AND MANAGEMENT APPLICATIONS. IT EQUIPS THE STUDENTS WITH SKILLS TO DESIGN AND WRITE ALGORITHMS, AS WELL AS TO USE THE AVAILABLE PYTHON OR R PACKAGES, FOR DECISION MAKING TO SOLVE BUSINESS AND MANAGEMENT PROBLEMS. THE COURSE ALSO EXPLAINS THE PREDICTIVE MODELLING TECHNIQUES AND THEIR CORE PRINCIPLES, WHEREBY STUDENTS WILL LEARN A SOLID FOUNDATION OF PREDICTIVE ANALYTICS, WHICH REFERS TO TOOLS AND TECHNIQUES FOR BUILDING STATISTICAL OR MACHINE LEARNING MODELS TO MAKE PREDICTIONS BASED ON THE BUSINESS DATASETS. THE TECHNIQUES DISCUSSED ARE APPLIED IN ALL FUNCTIONAL AREAS WITHIN BUSINESS ORGANIZATIONS INCLUDING TALENT MANAGEMENT, FINANCE, INTERNATIONAL BUSINESS, ACCOUNTING, MARKETING AND OPERATIONS MANAGEMENT. STUDENTS WILL BE ABLE TO DETERMINE WHAT KINDS OF PREDICTIONS THEY CAN MAKE TO CREATE FUTURE STRATEGIES AND BE PREPARED TO TAKE FULL ADVANTAGE OF ANALYTICS TO CREATE EFFECTIVE DATA-DRIVEN BUSINESS DECISIONS.
Skill Level: Beginner
Skill Level: Beginner
THIS COURSE PROVIDES STUDENTS WITH AN UNDERSTANDING OF THE KEYS TO DATA STORYTELLING – DATA, VISUALS AND NARRATIVE IN THE GLOBAL BUSINESS ENVIRONMENT. STUDENTS WILL LEARN THE STRATEGIES FOR EFFECTIVE STORYTELLING IN ANALYSING BUSINESS PROBLEMS AND COMMUNICATE IMPORTANT INSIGHTS TO THE AUDIENCE USING A VARIETY OF VISUALIZATION TOOLS. AT THE END OF THIS COURSE, STUDENTS WILL BE ABLE TO ENHANCE THEIR ABILITY TO UNDERSTAND THE CONTEXT OF THE DATA, CHOOSE AN EFFECTIVE VISUAL DESIGN, COMMUNICATE EFFECTIVELY WITH THE DATA AND MAKE BETTER DATA-DRIVEN BUSINESS DECISIONS.
- Lecturer: DR. ALDOWAH HANAN AHMAD YAHYA
- Lecturer: DR. MUHAMMAD SHABIR BIN SHAHARUDIN
Skill Level: Beginner
Skill Level: Beginner
THIS COURSE PROVIDES STUDENTS WITH BASIC CONCEPTS AND THE PROCESS OF CONDUCTING RESEARCH INCLUDING VARIOUS RESEARCH METHODS AND DESIGNS. STUDENTS WILL ACQUIRE THE KNOWLEDGE AND SKILLSETS TO UNDERTAKE ORIGINAL RESEARCH WITH GOOD ETHICAL RESEARCH PRACTICES.
- Lecturer: PROFESOR RAMAYAH A/L THURASAMY
Skill Level: Beginner
Skill Level: Beginner
- Lecturer: TS. DR. KHAW KHAI WAH
Skill Level: Beginner
Skill Level: Beginner
