THIS COURSE EXPLAINS THE SCIENTIFIC PROCESS OF TRANSFORMING DATA INTO INSIGHTS FOR ANALYTICS-DRIVEN BUSINESS DECISION MAKING. IT COVERS THE METHODOLOGIES, ISSUES, AND CHALLENGES RELATED TO ANALYSING BUSINESS DATA.IT PREPARESSTUDENTS TO UNDERSTAND BUSINESS ANALYTICS AND BECOME LEADERS IN THESE AREAS. STUDENTS WILL LEARN TO APPLY ANALYTICAL TOOLS, ALGORITHMS AND METHODOLOGIES TO SOLVE BUSINESS PROBLEMS. STUDENTS WILL ALSO GO DEEPER INTO ADVANCED INVESTIGATIVE AND COMPUTATIONAL METHODS FOR DEVELOPING THEIR PERSONAL ANALYTICAL SKILLS AND PERSPECTIVES. RAPIDMINER OR OTHER POTENTIAL ANALYTICAL TOOLS WILL BE USED WHENEVER APPLICABLE BASED ON SIMULATED
BUSINESS EXAMPLES.
BUSINESS EXAMPLES.
- Lecturer: DR. NG WEI CHIEN
- Lecturer: PROFESOR MADYA DR. TEH SIN YIN
Skill Level: Beginner
THIS COURSE AIMS TO PROVIDE STUDENTS WITH IMPORTANT MANAGEMENT THEORIES, CONCEPTS AND TECHNIQUES IN THE CONTEXT OF MANAGEMENT RESEARCH. IT WILL EXPOSE STUDENTS TO THE BASICS OF EACH LEVEL OF ANALYTICAL DATA. STUDENTS WILL ALSO BE EXPOSED TO THE LATEST ENVIRONMENTAL CHANGES AND MANAGEMENT TECHNIQUES IN THE CONTEXT OF REAL WORK SITUATIONS.
Skill Level: Beginner
THIS COURSE AIMS AT PROVIDING THE STUDENTS WITH BOTH THE GENERAL PROGRAMMING CONCEPTS AS WELL AS HANDS-ON SESSIONS ON PRACTICAL KNOWLEDGE IN PYTHON OR R FOR BUSINESS AND MANAGEMENT APPLICATIONS. IT EQUIPS THE STUDENTS WITH SKILLS TO DESIGN AND WRITE ALGORITHMS, AS WELL AS TO USE THE AVAILABLE PYTHON OR R PACKAGES, FOR DECISION MAKING TO SOLVE BUSINESS AND MANAGEMENT PROBLEMS. THE COURSE ALSO EXPLAINS THE PREDICTIVE MODELLING TECHNIQUES AND THEIR CORE PRINCIPLES, WHEREBY STUDENTS WILL LEARN A SOLID FOUNDATION OF PREDICTIVE ANALYTICS, WHICH REFERS TO TOOLS AND TECHNIQUES FOR BUILDING STATISTICAL OR MACHINE LEARNING MODELS TO MAKE PREDICTIONS BASED ON THE BUSINESS DATASETS. THE TECHNIQUES DISCUSSED ARE APPLIED IN ALL FUNCTIONAL AREAS WITHIN BUSINESS ORGANIZATIONS INCLUDING TALENT MANAGEMENT, FINANCE, INTERNATIONAL BUSINESS, ACCOUNTING, MARKETING AND OPERATIONS MANAGEMENT. STUDENTS WILL BE ABLE TO DETERMINE WHAT KINDS OF PREDICTIONS THEY CAN MAKE TO CREATE FUTURE STRATEGIES AND BE PREPARED TO TAKE FULL ADVANTAGE OF ANALYTICS TO CREATE EFFECTIVE DATA-DRIVEN BUSINESS DECISIONS.
- Lecturer: PROFESOR MADYA TS. DR. KHAW KHAI WAH
Skill Level: Beginner
THIS COURSE PROVIDES STUDENTS WITH BASIC CONCEPTS AND THE PROCESS OF CONDUCTING RESEARCH INCLUDING VARIOUS RESEARCH METHODS AND DESIGNS. STUDENTS WILL ACQUIRE THE KNOWLEDGE AND SKILLSETS TO UNDERTAKE ORIGINAL RESEARCH WITH GOOD ETHICAL RESEARCH PRACTICES.
- Lecturer: PROFESOR RAMAYAH A/L THURASAMY
Skill Level: Beginner
THIS COURSE IS DESIGNED FOR STUDENTS TO APPLY ANALYTICAL SKILLS IN BUSINESS PROBLEMS IN THE GLOBAL BUSINESS ENVIRONMENT. THE COURSE PROVIDES AN OPPORTUNITY FOR STUDENTS TO LEVERAGE DATA ANALYTICS IN ANALYSING BUSINESS PROBLEMS AND RECOMMEND A FEASIBLE BUSINESS SOLUTION. IN THIS COURSE, STUDENTS CAN CHOOSE ONE OF THE OPTIONS; FIRST, USE THE REAL DATASET FROM INDUSTRY OR SIMULATED DATASET FROM THE WEBSITE AND SECOND, COLLABORATE WITH ANALYTICS TEAMS IN ORGANIZATIONS TO OBTAIN SMALL ANALYTICS PROJECTS AND SOLVE REAL-LIFE CASES. AT THE END OF THIS COURSE, STUDENTS WILL BE ABLE TO CONDUCT ANALYTICS LAB PROJECTS BASED ON THEIR AREA OF INTEREST AND MAKE BETTER BUSINESS DECISIONS.
- Lecturer: PROFESOR MADYA TS. DR. KHAW KHAI WAH
Skill Level: Beginner
